![]() ![]() This will give that particular card a greater chance of being held onto. ![]() When giving out your card, hand-write something on one copy, such as your cell-phone number, a secondary e-mail address, etc. E-mail is a great way to follow up, but a letter will actually allow you to include your business cards. Along with your thank-you note to the businessperson whose referral brought you a major contract, include a business card to replace the one she gave away, plus several more.Īfter any telephone call in which business was discussed, follow up with a letter outlining the main points of your discussion and include one or more of your cards. Enclose several cards in every packet of sales material you mail out. Whenever you communicate with someone in writing, send a card if it's appropriate to the occasion. Consider having your card printed double-sided, with English on one side and the language of the host country of the event on the other side. International meetings and eventscan provide an opportunity to give out your business cards. Be creative and consider even bringing your own cardholder to leave out. An example would be a sports nutritionist leaving a stack of cards at a martial arts studio. ![]() In most cases, a business that's complementary to your own is always looking for a networking partner. When you visit a non-competing businessthat might attract the same people you would like to have as customers, ask if you may leave a supply of cards to be handed out or made available. The vendors at the trade shows are anxious for you to take their card-don't make that a one-way street. These are good places to extend the reach of your network.Ĭonventions and trade showsare another great venue for exchanging business cards. At mixers and social events, be sure you have plenty of cards when you go in. Whenever you have a one-on-one meetingwith someone new or someone you haven't seen for a while, give her your business card. There are many opportunities in which you can pass on your card to prospective clients and customers as well as referral sources you wish to develop. Seek Situations to Exchange Business Cards Check with them regularly to see if they need more, and be ready to provide them with whatever quantity they say they need in order to promote you. In addition to being sure you have your cards on hand, be sure that your networking partners always have your cards. The time to reorder is before you're in danger of running out. In addition to my jacket pocket, I tuck them away in my briefcase, wallet and computer bag, just to make sure I never run out. In short, don't leave home without them! It's a great idea to keep a small box of your cards in your glove box, just in case you find yourself in a situation where you need more than you've carried in your pocket or purse. Make Your Cards Accessible in Every Situation (For a complete look at how to make an effective business card, read It's in the Cards). With that in mind, let's take a look at the most effective ways to use your business cards. The two main functions of your card are to gain business from the person you give it to and to get your name out to other people with whom the first person comes in contact with via referrals. It can be reused, as it passes from person to person, giving the same message to each person who comes in contact with it.It can be so unusual or attractive or strange or charming or funny that it sticks in the memory like a great radio or television ad.Give others a taste of your work, style and personality.Provide prospects with a way to contact you.Tell people your name and the name of your business.Some of the things your business card does is: ![]()
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